NYC Melting Pot / Senior Thesis
Being a foreigner in NY, I was always astound by the vast culture diversity in NY, how they all mixed and what better way to get to know more about them then food. Who isn’t a foodie? Especially in NY.
During my senior year at Pratt Institute 2012, I had the idea of creating Craves - Culinary Raves - led by the Melting Pot Cuisine association, in partnership with would during a specific period of time create events revolving a specific culture of cuisine.
Project required: data & marketing research, branding & advertising campaign.
