MC_LOGO.png

Coming from a multi-cultural background, my ultimate goal is to challenge the status quo in the way designis utilized, perceived and experienced. With a background in various stages of the design process from conception to production in the beauty, jewelry and tech industries. Collaborated with an array of professionals including marketers, developers, photographers, engineers and designers in order to attract, educate, and retain targeted audiences through digital platforms, print and product development. Managed and directed third parties, designers, interns to produce visual content and in-store point of sale displays.

EXPERIENCE

JUL ‘21-Present / Jean Paul Mitchell, Los Angeles / Art Director

  • Managing projects from concept to production for print and digital mediums.

  • Leading the creation of promotionional assets, packaging and digital content for all JPMS Brands.

  • Conceptualizing the direction of in-store permanent merchandising.

  • Directing and collaborating retouchers, photographers, freelancers, production artists & copyrighters.

  • Creating 2D-3D illustration for retail merchandising, packaging, GIFs

  • Building scenes/environments for promotional products photoshoots and storyboards for videos.

JAN. ‘12-Present / Désiglote, San Diego / Proprietor

  • Freelance and consultant for creative agencies, startups in the beauty and tech industries.

  • Gathered clients from individuals to companies in the art, fashion, health, beauty & tech industries.

  • Collaborating with clients to meet business and brand objectives.

  • Creating mood boards, branding, packaging, UI layouts & ad visuals.

  • Drafted and reviewed DTO and mechanicals for primary & secondary packaging.

  • Sent out proposals & estimates to potential clients.

OCT. ‘19-OCT. ‘20 / L’Oréal Paris, N.Y. / Freelance Art Director

  • Leading the creation of e-commerce educational assets for skincare, haircare & hair color categories.

  • Establishing the L’Oréal Paris skincare guidelines by U.S. led photoshoots for e-commerce platforms.

  • Managing the visual direction of in-store permanent merchandising nationwide for skincare.

  • Directing retouchers, photographers, freelancers & production artists.

  • Creating 2D illustrations of in-store POS across skincare, haircare, hair color & cross-categories.

  • Handling the design of new launches and renovations for L’Oréal Paris Sublime Bronze & Men Expert
    for the U.S.

OCT. ‘16-OCT. ‘19 / L’Oréal Paris, N.Y. / Freelance Graphic Designer

  • Led the creation of in-store POS graphics for new skincare launches.

  • Composed graphics for promotional programs in both print & digital media.

  • Comped in-store POS samples for creative review & sales meetings.

  • Collaborated with other L’Oréal brand divisions to create joint in-store POS.

APRIL ‘16-OCT. ‘16 / Benard Creative, N.Y. / Freelance Jr. Art Director

  • Created UI layouts and light coding in HTML5 and CSS.

  • Developed and retouched jewelry campaigns for digital and print.

  • Produced mechanicals, 3D illustrations, orthographic drawings and renderings for packaging and POS.

  • Retouched photography for web and print.

  • Engaged with clients, art director and owner on projects & photoshoots.

JUNE ‘13-MAY ‘15 / Syntax, N.Y. / Jr. to Middle Level Graphic Designer

  • Led specific projects for LVMH, Coty Inc., Estée Lauder, Vera Wang, SGD, EXPRESS, Tory Burch,
    Paola Kudacki, and Madnani Facial Plastics.

  • Composed and retouched 2D/3D illustrations.

  • Designed front-end web UI and concepts for in-store UX.

  • Created graphics for POP, FSU and counter displays.

  • Sketched components for product development and interior design.

  • Introduced to 3D modeling and printing.

  • Developed mood boards, still life, patterns, textures, and visual graphics.

  • Led projects under the direction of the principal and participated in meetings.

INTERNSHIPS

MAY-AUG. ‘11 / Symrise, N.Y.

  • Created concept boards and mood boards.

  • Retouched photographs and created booklets.

  • Renovated the fragrance genealogy classification infographic.

  • Researched and participated in new product launches.

  • Presented a packaging concept from college to the olfactive team.

JUNE ‘06 / CIC, N.Y.

  • Explored various sectors of banking services.

  • Assisted VP of audit department, auditing various departments.

  • Identified irregularities in sales department.

JUNE ‘05 / Force Majeure, N.Y.

  • Learned photo retouching and creation of mood boards.

  • Worked with the marketing department, product and graphic designers.

  • Researched new product and client ventures.

EDUCATION

MAY ‘12 / Pratt Institute, Brooklyn, NY

  • Graduated with a B.F.A. in Communication Design
    and majored in Graphic Design with a Presidential MeritBased Scholarship.

MAY ‘09 / Pratt Institute, Manhattan, NY

  • Obtained A.A. in Graphic Design and Illustration with a
    Presidential Merit Based Scholarship.

MAY ‘05-07 / Lycée Français de New York,

  • Best Intern Award of 2006.

  • 2 year major in Economics and Social Sciences.

  • Obtained High School Diploma & International Baccalauréat.

SAVOIR-FAIRE

SOFTWARE
Advanced / Intermediate

  • Illustrator • After Effects

  • Photoshop • Microsoft Office

  • Indesign


Novice

  • Lightroom • Solid Works

  • HTML5 + CSS • Cinema 4D

  • SketchUp

LANGUAGES
Native Proficiency

  • English

  • Farsi

  • French


Limited Proficiency

  • Italian

  • Spanish

  • Turkish

PASSIONS & INTERESTS

  • Relief Printing

  • Wood Working

  • Calligraphy

  • Photography

  • PC Building

  • Screen Printing

  • Languages

  • Cultural Studies

  • Political Science

  • Problem Solving

  • Martial Arts

  • Writing